Los angeles calif sept.
Burberry beauty box augmented reality.
Both are controlled by the computer environment and manipulated with instinctive motions.
Burberry has launched a new augmented reality shopping tool powered by google technology the ar tool allows consumers to visualise burberry products in the environment around them with the aim to enhance consumers online shopping experience.
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Burberry have opened a beauty boutique in london s covent garden.
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The burberry beauty box covent garden london 44 0207 7851 721 please follow me on.
Here customers can select their skin tone and then place different polishes on the bar.
The technology allows users on google to search for burberry items on their phone with consumers then offered the change to see an ar version of the.
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The top beauty retailer in the world is embracing technology not fighting it and making its stores into playgrounds.
The most prominent is their nail bar.
Augmented reality can also show products and product variants.
Augmented reality company revolutionise fan engagement worldwide with interactive photo booths send2press newswire.
It features the digital runway nail bar which is said to offer a playful virtual experience for trying on the latest burberry runway nail shades.
So how different is augmented reality ar from virtual reality vr.
The boutique will stock the company s extensive fragrance collections and make up line.
The display then shows how the polishes look in real life.
Shiseido and burberry beauty box stores offer similar augmented reality solutions for shoppers looking for cosmetics 6 these types of solutions often referred to as a magic mirror help customers decide which clothes or accessories to buy without having to try them on.
Another beauty example now and the burberry beauty box store in covent garden london uses ar in a number of imaginative ways.
Augmented reality allows customers to engage with brands in a completely new way.
The nail bar feature allows customers to select their skin tone and apply the nail paint through augmented reality.
Augmented reality in retail.
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By placing a burberry nail polish onto an rfid enabled platform customers can choose their skin.
16 2019 send2press newswire augmented reality company inde have celebrated the 3rd anniversary of the international launch of.
Burberry beauty box a good example of users benefiting from ar in the beauty niche is by using the burberry beauty box.
Augmented reality in education.